Planning an event can be stressful. You spend months figuring out every detail, from venue to food to programming to donor recognition. So the last thing on your radar may be your social media plan of action. Never fear, here are our top five ways to maximize social media for your event both before and after!
- Facebook Event Pages – Talk about a one-stop shop! Facebook event pages allow you to do so much, for instance: share time, date and location, ticket link, gather a head count, allow people to continue to invite their friends, give updates to attendees, share donation links to those who may be out of town and not be able to attend themselves, tag sponsors… the list goes on.
We create a Facebook event pages for almost all League events open to the public.
- Instagram & Facebook Ads – Does your event need participants? Make a Facebook Advert – it lends itself over to Instagram as well. You can manage this from a business or personal page. Just head over to your Ad Manager page to get started. Not sure where that is? On the left bar of your Facebook home page, at the very bottom is a button that says “CREATE” with Advert, Page, Group, Event, etc. below it.
- Live tweet your events – Now you don’t have to go all news reporter and we won’t expect your AP Style to be on point, so don’t be shy. Prior to the event, ticket links can be shared along with raffle prizes and auction items. Add to that showcasing and thanking sponsors via Twitter which can help get your tweets shared fast! Then, during the event you can share your event hashtag like #BRBP2016 (this should be used in all tweets prior to event as well) with attendees and give incentives for tweeting, or even have a live stream of tweets being shared at the event. Don’t forget to give shout outs during the event! Live tweeting allows social media users who follow your guests to see the fun during and after the event.
We love sharing details about our events and community partners via Twitter before and after events for the League.
- Instagram videos & Boomerang – Photos can capture a moment, but video & boomerang tell a story! Log into Instagram and you can capture or upload videos you’ve already taken. (We always recommend horizontal for Instagram. Leave the vertical videos for Snapchat.) Or, create a Boomerang! What’s a Boomerang, you ask? It’s Instagram’s take on stop-motion and it often gets a lot of likes (which will turn into follows!) Open Instagram, click on the photo button, look for the infinity symbol and you will be taken to the Boomerang app.
- Snapchat Geofilters – Who doesn’t love a good filter? Am I right ladies? Some may say oh, it’s just a filter for those attending your event, but trust me it goes WAY beyond that. How many people are going to see their friends on Snapchat that attend your event and want to know how they can attend next year? Or, join the organization that put on the event? A LOT. Everyone wants to a part of something fun and Snapchat is a way to touch an audience you may not have realized you could reach. Head over to Snapchat.com to create or upload your filter. You choose where, when and how long your filter lives with a corresponding cost and after a day or so, BOOM, it’s approved and your guests are ready to get your Snap on. Even better, it won’t break your budget!
The league has created filters for several upcoming events, the American Girl Show this weekend for instance! Prepare for the cuteness.
And there you have it. These are five amazing options, but don’t be afraid to get a little out of the box. Social media is all about having fun and being creative.
Special thanks to Jillian Humphries, Junior League of Omaha Social Media Coordinator, for sharing these tips!